Sleep is the first choice of Americans
- 3 out of 4 Americans say that sleep does more to refresh
their bodies and minds than either exercise or nutrition.
- Sleep is the first choice of Americans in their wellness regimen: one
and a half times more than proper diet, two times more than exercise,
three times more than regular doctor visits.
- Those who sleep alone are more dependent on sleeping medication
than are those with a sleep partner
- 3 out of 4 Americans say a good night’s sleep makes them
- 97% – Nearly all Americans say they think more clearly and feel more
balanced when they’ve had enough sleep. Women experience this slightly
more than men and those who sleep with someone else experience this
more than those who sleep alone.
- Nearly two-thirds of Americans say their diet is better when
they’ve slept well. This is the case more so for women than for men.
- Nearly eight out of ten Americans feel that sleep is a good
alternative to cosmetic surgery.
- Nine out of ten Americans consider the investment they made in
household incomes of $100,000 or more are more likely to think of the
purchase this way than are those earning less.
- Americans spend about as much on their mattress as they do their sofa
(36%) or their television (34%). Nearly two out of ten equate
their mattress spending to what they spent on their vacation.
- A pillow is America’s favorite sleep accessory – and it is nine times
more important for a good night’s sleep than a sleep partner.
- Nine out of ten Americans use sleep as nighttime therapy. This
is more prevalent among women (95%) than among men (87%) and among
those who sleep with someone (92%) than among those who sleep alone
(89%); and, among those with household incomes of $50,000 or more than
among those earning less.